[All purchased by me or gifted by friends, not companies]
Lip products seem to be the most susceptible to trends and fads. After we got over the onslaught of lip "butter" type products, the chubby lip pencil kind of took off soon after. These are easy to use, twist up balms that impart anywhere from sheer to opaque color that are more solid yet more moisturizing than their classic lipstick counterparts. I'd say that out of all the brands I'm reviewing today, Tarte was the first to launch these but Clinique and Revlon were the ones to really get the craze started. Cover Girl kind of added on their version soon after and lost some of that "first-mover advantage" (marketing terms, anyone?). Though these all follow the same concept, I think that they're all quite different and worth checking out across the board.
I have these in both the original "natural" formula and the "matte" version. These two were given to me by a friend, and the matte is the full size and the original one is the little travel size one. Since they are two pretty different formulas, it's probably better I separate them out.
Matte: This formula is super opaque and smooth with a true matte finish. I think that although this is non-drying, you should moisturize your lips beforehand because a matte finish can be very unforgiving. I think it's impressive how these balm type products can have a very solid feel in the packaging, but glide on easily and manage to not dry out the lips. I think this is one of the only matte twist-up balm options on the market, and I recommend it if you're looking for a comfortable, easy to use matte lip color. The staying power of this is comparable to a matte lipstick, and stains the lips similar to one. This has a minty taste.
Natural: I would say that this is the glossiest finish that any of the twist-up balms offer. This color is a deep wine (as you'll see in the swatch) but it looks like I put some kind of gloss over it when I wear it. This cuts down the wear time to that of any other tinted lip balm but the finish kind of sets it apart in my opinion. It's almost a bit of a "jelly" look. This tastes minty and is very comfortable on the lips.
Revlon:
I think people will be most familiar with this formula so I'll try to be succinct. These are a balm formula that is supposed to stain the lips, but I find only the darker/brighter colors do. It is the least moisturizing of all the lip balms featured in this post and has a minty taste. Maybe because it is the least moisturizing, but the staying power is very good for even the lighter colors that don't really leave behind a lasting stain. Out of the three that I have, the only one I really wear is Honey as the other two colors pull too cool on my skin tone. That being said, I'd recommend this for Honey alone since it's a really pretty dusty rose/mauve shade.
CoverGirl:
I was impressed by how moisturizing and comfortable this is. It really glides on like a balm and never feels drying. This doesn't have much of a smell and in fact I believe it's fragrance free because it smells a bit like the Clinique one and all Clinique products are fragrance free. Because of how comfortable this is to wear, I think this is a really great option for those of you who like sheerer, balmy lipstick formulas as this is a really good bridge between a balm and a lipstick. For anyone who thought the Revlon version was too drying and wants another drugstore option, this is a good one to go for.
Clinique:
This is arguably my favorite of the bunch. It's kind of neutral across the board and hits on all the things that I want in this kind of formula: light moisture, medium pigmentation, decent lasting power and flattering shade selection (although that is kind of subjective). It doesn't have the staying power of the matte Tarte version or the Revlon stains and isn't as moisturizing as the Cover Girl one, but it somehow sits comfortably in the middle and pulls all the good traits of the other ones I've tried. There's no fragrance in this but it definitely has a scent that's kind of synthetic-y and not exactly super appealing but that's just what happens when there's no masking fragrance involved.
Top Row: Tarte matte in Fiery, Tarte natural in Moody, Cover Girl Watermelon Crush and Clinique Super Strawberry Bottom Row: Revlon in Honey, Revlon in Cherish and Revlon in Sweetheart |